2010年11月28日 星期日

Presentation : Creating Identity Online - Jayesslee

Jaysslee is an online singer group . The style of them is acoustic which means that they perform without instuments . They both cover tracks and make original songs and upload to youtube .

In 2008 , Jayesslee create an youtube account . That is the identity they create in youtube . They were the youtube users at first . They first uploaded their video "YES YOU HAVE" in the same year .


The amount of page viewers of their first song is 88000 . A great response of their video socked them and they keep uploading video on youtube . They become more and more famous . The number of page viewers of their song "Bubblegum" one year later is 658353 . The number raises eight times in one year . That implies that their music spread not only in their home city , it spreads to all over the world .
And the recent videos they uploaded are counted more than one million page viewers and the representative work " Officially missing you" have 5million page viewers . They become the famous online singers.




  On the other hand , some organisations discover them and invite them to perform in different shows or concert . For example , they peformed in the G4R concert which inviting many famous singers from Korea and Malaysia . In other word , the organisation admits their popularity . In the March of this year , they have their own concert in LA , which named " Envision" .  The May of this year , they were invited to perform in a show in China and being interviewed by the local TV . We can see that their popularity have extended to Asia .

   I am interesting in Jayesslee because of their special style . The common phenomenon is that the people would like to hide their identity online , they try hard to make the real world apart from the virtual world . I guess that they may afraid of being tricked by other people . However , Jayesslee tries to merge these two worlds . For example , they show thier names , faces , voices and even the background of the videos is their home . At the end of some video , they also share some trivial things in their daily life . So they present a good image to the viewers . Also , the style of their video can avoid fake person and voice . That is totally different from normal people .

   The identity of their virtual world and real world has changed a lot because of being famous . In the virtual world , they are only the youtube sharer and users two years ago . And now , they are the famous online singers who have a record of 6.6 million page viewers . In the reality , they are only the people who have passion in singing and now they are the famous singer who have a own concert in LA . In this changes , it shows that the relationship between the real world and virtual world .
   In conclusion , they virtual world and the real world is inter-related . In this case , Jayesslee , they benefit from the virtual world . The success of the identity online , online singer , let them to become famous and success in the reality .

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